Livengood is an MLM company that specializes in nutritional supplements.
CEO Ben Glinsky of the business, which has its headquarters in Florida, is in charge.
Glinsky (right) established himself as the creator and CEO of Skinny Body Care in the MLM sector.
In 2018, Skinny Body Care seems to have been discontinued.
In early 2019, Valentus finally purchased the business.
Before founding Skinny Body Care, Glinsky was involved in offline real estate, MLM lead generation (Pro Builder), and the management of several other MLM businesses (the last of which was Rejuvenate Worldwide).
Lauder Khazan, the director of network marketing at LiveGood corporate, was another name I remembered (right).
Khazan originally came to BehindMLM’s attention in 2011 when he was named CEO and originator of the Ponzi scam Stiforp.
In 2019, BehindMLM ran across Khazan once more in his roles as co-founder of Globallee and founder and CEO of AliveMax. Both businesses seem to be still operating.
For a thorough analysis of LiveGood’s MLM potential, keep reading.
The Goods from Livengood
A variety of nutritional supplements are marketed by Livengood.
Although retail prices are listed below, LiveGood Members can receive discounted prices of $9.95 per month or $99.95 per year.
For $12.95 for a bottle of 30 servings of Bio-Active Complete Multivitamin (Men’s and Women’s variants), it is “strategically crafted with the best quality components at the ideal doses to deliver your body 24 distinct vitamins and minerals” (60 capsules)
Supplemental vitamin D3-K2 costs $12.50 for a container of 60 pills.
A container of 60 pills of the magnesium supplement Ultra Magnesium Complex costs $12.50.
Complete Plant-Based Protein costs $28.50 for a tub of 15 servings and is advertised as “the ULTIMATE Protein Supplement on the market, delivering your body the MAXIMUM quantity of nourishment with the finest ingredients on the PLANET!” (20 g protein per serving)
For $24.50 for a box of 30 servings, Organic Super Greens acts “like a safety net for your health by filling in the nutrient gaps that our diets are not giving us with.”
Organic Super Reds, which cost $24.50 for a tub of 30 servings and “contain the highest amount of fruit and vegetable extracts known to help improve blood flow by increasing our body’s production of Nitric Oxide,” support brain and cognitive function, sexual health, heart health, immune function, and help to maximize your body’s overall health.”
A 30-serving container of Organic Coffee, marketed as “healthy organic weight control coffee with mushrooms,” costs $21.95 at retail.
CBD Oil: “Our CBD Oil perfectly exemplifies that. Only the best 1% of hemp farms in the nation were used to produce this CBD oil for pets, which retails for $24 for a 1 oz. (30 ml) bottle of 750 mg or $34 for 1500 mg. Our 300 mg chicken-flavored pet formula is fantastic for helping pets with anxiety, pain relief, and so much more. , which costs $28 for a tub of 30 servings, and retails at $18 for a 1 oz. (30 ml) bottle of 300 mg Essential Aminos. These amino acids “enhance muscular strength and function, to help preserve lean muscle composition, to increase stamina and recovery, and to promote healthy energy and focus!”
Daily Essentials Pack, which retails for $34.95 and comprises Bio-Active Complete Multivitamin, D3K2, and Ulta Magnesium Complex
Three further “limited time” items are listed on the Livengood website:
I wanted to mention that Instant Youth and Ageless Skin Serum were both Skinny Body Care products, albeit there is no word on how long they will remain on the market. I’m not clear how that relates to Valentus’ acquisition.
According to Livengood, their selection of supplements only includes “the best goods of their kind accessible elsewhere in the globe.”
The product labels’ nutritional information leads one to believe that LiveGood’s goods are produced in the US.
Plan of Compensation for Livengood
LiveGood’s compensation strategy is centered on the selling of Membership to both recruited affiliates and retail consumers.
Retail Commissions (non-Member)
On the retail customers’ purchases of items, LiveGood pays commissions.
The discrepancy between the retail and Member price of ordered items is used to calculate retail commissions.
Ranks for LiveGood Affiliates
The pay structure of LiveGood has six affiliate ranks.
They are as follows, along with their respective qualifying standards:
Become an affiliate by signing up with Livengood. Bronze: directly refer three members and have at least five people in your downline.
With a minimum of twenty Members in your downline and having directly referred ten Members or three affiliates (each recruiting leg must have a Bronze or higher in it), you can reach the Silver level.
Gold requires having at least 100 Members in your downline and individually referring 30 Members or maintaining three personally recruited affiliates (each recruiting leg must have a Silver or higher in it).
Platinum: retain three directly recruited affiliates or individually recommend one hundred Members (each recruiting leg must have a Gold or higher in it), and have at least 500 Members in your downline.
Maintain three personally recruited affiliates (each recruiting leg must contain a Platinum or above), and have at least 2,550 Members in your downline to qualify for the Diamond rank.
Livengood customers (retail and affiliate) who pay $9.95 per month or $99.95 per year to become members receive discounted prices.
Referred Members must be current on their membership fee payments to qualify for rank.
Referral Commissions for Members
Livengood uses a unilevel compensation system to pay Member referral commissions.
An affiliate is put at the head of a unilevel team in a unilevel pay system, and each affiliate they recruited is positioned immediately under them (level 1):
New affiliates brought on by any level 1 affiliates are added to the original affiliate’s unilevel team at level 2.
If any level 2 affiliates bring on new affiliates, they are promoted to level 3, and so on down a theoretically endless number of levels.
Caps for LiveGood Member referral fees for the first 10 tiers of hiring (unilevel).
Rank determines how many tiers Member referral commissions are paid on:
On level 1, affiliates make 50%. (personally referred Members)
Affiliates with a bronze ranking make 50% on level 1 and 10% on level 2.
Affiliates with a silver ranking make 50% on levels 1 and 10%, 5%, and 5% on levels 3 and 4.
Affiliates with a gold ranking receive 50% of level 1 earnings, 10% of level 2, 5% of levels 3 and 4, 3% of level 5, and 2% of level 6 earnings.
Affiliates who have achieved the Platinum ranking get 50% on level 1, 10% on level 2, 5% on levels 3 and 4, 3% on level 5, 2% on levels 6 and 7, and 1% on level 8.
Affiliates that have achieved the diamond ranking receive 50% on level 1, 10% on level 2, 5% on levels 3 and 4, 3% on level 5, 2% on levels 6 and 7, and 1% on levels 8 through 10.
The first month of membership is the only time member referral commissions are paid. This is based on a standard membership fee of $10.
When they sign up, LiveGood affiliates must pay a $20 charge. This charge is used by LiveGood to pay hiring commissions.
The same unilevel compensation system and commission rates are used by LiveGood to pay recruiting commissions to members (see above).
Recurring commissions are paid by LiveGood on monthly Membership fees (both retail and affiliate Members).
The unilevel team is used to pay out residual commissions once again, with a ceiling of 10 unilevel team levels:
On level 1, affiliates are paid 10%.
Affiliates with a bronze ranking make 10% on level 1 and 8% on level 2.
Affiliates with the silver ranking make 10% on level 1, 8% on level 2, 5% on level 3, and 3% on level 4.
Affiliates with a gold ranking receive 10% on level 1, 8% on level 2, 5% on level 3, 3% on level 4, and 2% on levels 5 and 6.
Affiliates with a platinum ranking make 10% on level 1, 8% on level 2, 5% on level 3, and 2% on levels 4 to 8.
Affiliates with a diamond ranking make 10% on level 1, 8% on level 2, 5% on level 3, 3% on level 4, and 2% on levels 4 through 10.
Sapphire Bonus Pool
Every month, Livengood divides 2% of its overall revenue evenly among its Diamond-rated affiliates.
The cost to become a LiveGood LiveGood affiliate is $20.
The business strategy of LiveGood is intriguing.
According to the marketing message, “92% of Americans are vitamin deficient,” and LiveGood provides affordable supplements with “high-grade ingredients” to help.
I did observe that LiveGood does not mention its “92%” number.
Returning to the business model, LiveGood gives retail commissions based on the number of products sold, but other than that, you are only compensated through Member fees.
Access to discounts isn’t a product, thus it’s always a concern when we observe Membership related to the MLM opportunity. They are safe there since LiveGood affiliate membership costs an extra $20.
Although LiveGood officially sells and pays commissions on “access to discounts,” buying access unless you intend to purchase actual things makes no sense.
Both affiliates and retail clients may attest to this.
This is what makes the business concept of LiveGood intriguing. I don’t believe I’ve ever seen “access to discounts” carried out within the confines of legal compliance.
Despite this, Livengood may still function as a pyramid scheme if the bulk of its members are affiliates.
This danger might be easily eliminated by LiveGood by including retail Membership criteria in the rank promotion.
Our greatest option while waiting for that transformation is figuring out retail viability.
Even at full purchase, LiveGood’s goods appear reasonably priced for what you get. Price comparison with competitors is simple since LiveGood’s website makes its whole pricing publicly available without any hassles.
With pricing comparisons on each product page, LiveGood pokes fun at the competitors.
You should know how many retail memberships your upline has sold vs how many affiliate memberships they have recruited as part of your MLM due diligence.
You want a fairly equal spread, ideally with a ratio that favors retail affiliates over recruited affiliates. Since LiveGood affiliates are only compensated on retail volume, sales volume doesn’t matter.
Be cautious if you discover that your prospective LiveGood upline is largely focused on selling Membership along with the $20 MLM opportunity.
The fee of entry is reasonable, and as far as I can tell, there are no restrictions if your comparison has shown LiveGood to be competitive in your region and online.