The co-founders of Elomir are pushing their company’s core product, Axis Klarity, as a cure for mental illness.
And that’s just the tip of the illegal medical claims iceberg…
Van Nguyen, co-founder, and CEO of Elomir asserts that she was “diagnosed with a sort of PTSD” at some time.
I hope Nguyen receives the absolute finest care possible. This piece isn’t about Nguyen’s diagnosis, but it does create the basis for a worrying line of marketing.
Nguyen wrote about what she claims happened after she “stopped using” Axis Klarity in a Facebook post on September 2.
6 days ago I stopped taking Axis Klärity to prepare me for the QEEG brain scan I conducted today.
The past six days have been an emotional roller coaster. My focus has been poor.
I reasoned that I don’t typically have strong emotions. I’ve been an emotional wreck this week, and to top it off, my mood has been all over the place.
It’s unknown if “taking” Axis Klarity has caused Nguyen any long-term harm. I’m not aware of any medical research being done on the product.
Nguyen wrote on September 4 about mental health, calling it a topic that “everyone avoids talking about.”
Following this, on September 5, Nguyen wrote a piece in which she stated Elomir “focused on a market that most people avoid talking about.”
In addition to clinical diagnosis, quantitative EEG, or qEEG, is utilized “in assessing, diagnosing and tracking some” cognitive diseases.
The EEG is a widely used technique for assessing cortical information processing and neurophysiologic alterations that take place during various states of consciousness, including sleep and unconsciousness.
Additionally, the use of Digital EEG (EEG) and the mathematical techniques used in quantitative EEG have made it feasible to improve EEG sensitivity (qEEG).
It doesn’t matter that I am not specifically aware of Nguyen’s qEEG test’s intended purpose. What matters is how Axis Klarity is marketed using the scan.
based on Nguyen’s September 7th Facebook post;
The doctor and I just finished evaluating my QEEG brain scan.
I can tell you for a simple FACT that he saw an effect on my brain 10 minutes after I consumed it!
said he had never seen curcumin reach the brain so quickly, skipping digestion, and that he was surprised that such a tiny amount of the compound could have such an impact.
Last but not least, I am incredibly intelligent and have the brain of a CEO.
Although it is uncertain whether Axis Klarity had any influence on Nguyen’s qEEG scan, that is what she is asserting.
To sum up, a random, uncontrolled scan is not a medical investigation.
Nguyen’s other half is Toan Nguyen, (former?) crypto Ponzi promoter extraordinaire.
On Toan’s Facebook profile, things don’t seem to be getting any better in terms of medical claims compliance.
On August 19, Toan said on Facebook that “people NEED Axis Klarity.”
So many people are having difficulties. physically, mentally, and emotionally.
I have a personal obligation to get information in the hands of those who need it, therefore I won’t mince words and will go right to the point.
We could have introduced the top products for fulvic acid, collagen, nootropics, energy, and weight reduction (don’t worry, they’re all on the way)… However, my CEO, Van Nguyen, took a step back and gave it some serious thought as to what people in today’s society NEED.
There is no doubt that the weight of the planet has increased since the outbreak.
Because of the rushing thoughts and unsettling sensations of the unknown that are always lurking in our brains, some people find that simple things like going to work, school, or the grocery store are practically intolerable.
The past several years have conditioned us to believe that this is the “new normal,” but I’m here to inform you that IT IS NOT!!!
Please don’t hesitate to reach out if you’re even the slightest bit curious & think that this maybe could help ease some of your discomforts.
Oz, Van, and Toan, however, never really said that “Axis Klarity may alleviate mental disease.”
No, they didn’t. And what we have here is a textbook instance of MLM pseudo-compliance.
If you’re not familiar with the phrase, it refers to situations where MLM businesses and their distributors make unlawful claims while using language to get around the law.
We see this in MLM Ponzi schemes when promoters bend over backward to avoid using the term “investment”, whilst describing an investment opportunity. It happens less these days because people have realized securities regulators aren’t stupid.
Pseudo-compliance in non-financial MLM often occurs when businesses and/or distributors make medical claims without addressing certain issues.
And Elomir and Axis Klarity are experiencing this.
Need more evidence? Specifically instructing distributors on how to make medical claims without mentioning medical conditions, the following official Elomir marketing document is available:
Language has an impact on regulations. However, the regulations governing the use of medical claims in marketing have a meaning that lies beneath the words.
Elmer and the Nguyens are breaking the law’s spirit, too.
It is not lawful to make unsupported medical claims about “ADHD/ADD” merely because you mention “lack of attention, concentration, and/or difficulties in school.”
The last line is especially upsetting.
It’s bad enough Elomir distributors are preying on mental illness sufferers and other vulnerable adults in society – to encourage parents to potentially endanger the lives of their children, who have no say or choice in the matter, is reprehensible.
The FDA notified Youngevity last month that it was designating some of its essential oils as drugs.
The FDA established that the oils
Because they are intended for use in the treatment, mitigation, prevention, or curing of illness, they fall under the definition of medications under section 201(g)(1)(B) of the Federal Food, Drug, and Cosmetic Act (the Act).
The intended purpose of a product may be established by, among other things, it’s labeling, advertising, and the circumstances surrounding its distribution.
As mentioned further below, these goods are also unapproved novel medications and misbranded pharmaceuticals.
It is against the Act to introduce or transport certain goods for introduction into interstate commerce.
Tell me Axis Klarity isn’t being sold any different.