The Body Shop has decided to end its multi-level marketing business in the US.
According to an email sent last week to distributors;
We are writing to tell you that The Body Shop At Home has made the hard decision to close its direct sales business in the United States.
Distributors of The Body Shop At Home were told about the closure and given a “support pack” with information about what will happen next.
On January 11, The Body Shop At Home stopped taking on new distributors.
Orders from customers will be taken until February 10, 2022, and February 2022 will be the last month that distributors will get paid for marketing.
According to an article in The Talented Ladies Club, The Body Shop stopped doing MLM in the US in 2008.
The Body Shop at Home didn’t start direct sales again in the US until spring 2020. This was done to “help” people who were affected by the coronavirus outbreak.
At the time, Peter Kropp, who was the global director of the Body Shop at Home, said, “The coronavirus pandemic has made direct selling more important.”
The Talented Ladies Club says that “6000 representatives in the US in about 90 days” joined The Body Shop.
The Body Shop will still run The Body Shop At Home in the UK and Australia, but not in the US.
The Body Shop At Home has always been a strange multi-level marketing company. This is because “The Body Shop” is a well-known store brand that is not an MLM.
The Body Shop is a brand name for a British company that makes cosmetics, skin care products, and perfume.
Anita Roddick started the company in 1976. It now has more than 1,000 products that are sold in about 3,000 stores, both company-owned and franchised, in more than 65 countries.
In 1994, The Body Shop At Home opened. A full review of the MLM opportunity by BehindMLM is coming soon.